Coursework
Marketing Consulting Project
During my Strategic Design and Innovation Fellowship Capstone course, I served as President for my group’s Marketing Agency, POP. During the semester, we had to work on a series of consulting projects, including two for actual companies: The Diamondback and WellNet. We had to work through a series of problems for each company and provide solutions to help them succeed in their respective industry.
Retail Team Project
For my Strategic Design and Innovation Fellowship, I had to work in a group of six people to come up with a retail start-up, which had to be stationed in College Park, MD. We had to incorporate every aspect of an actual start-up, including market research, promotional plans, financials, and design elements. Our choice for the start up was a paint bar, a place where students would be able to come and socialize while also giving them an opportunity to show their creative side, as they may not always have the opportunity to do so due to the lack of options in the greater College Park area.
Charity Website & Mobile App
In my Advanced Computer Graphics Workshop course, I needed to create a website and mobile app for a charity. This process included developing a moodboard, create wireframes, and create the assets for the website and mobile app. The charity that was used for this was was The Madison Holleran Foundation, which aims to help those who are about to enter college or just entered and are having a hard time adjusting.